Writing can be perfect. That is a fact. And it’s a well-kept secret.
What do I mean by perfect? Obviously, I’m not talking about words fitting into some sort of pre-designed mathematical formula, or words fitting into someone else’s perception of what they should be. I’m talking about words that come together harmoniously, according to your own internal indicators… like a universal truth so amazing it can only be divine (almost everyone has encountered this at some point, I think).
Obviously, not every action we take in this world brings us this sort of harmony, and in the same way, nor does every word bring us the writing equivalent. But with hard work, a little luck, and some more hard work, selected pieces of your writing can.
I’ll get to the how-to in the next section, but for now, I’ll end with a question: now that you know writing can be perfect, and that your brand is formed partially by your copy… why would you settle for anything less?
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