Perfection - part 1

13 November 2008 great writing

Writing can be perfect. That is a fact. And it’s a well-kept secret.
What do I mean by perfect? Obviously, I’m not talking about words fitting into some sort of pre-designed mathematical formula, or words fitting into someone else’s perception of what they should be. I’m talking about words that come together harmoniously, according to your [...]

1 comment Read the full article →

Lists and Repetition

7 November 2008 small stuff

Quick technical tip - a small trick you can use to improve a given point, but one that I see very few people utilize. Which is, repeating key phrases while writing a list. For example, writing “We give your employees the tools to be proactive, and to be successful” instead of just writing “We give [...]

0 comments Read the full article →

Voice

31 October 2008 voice

Most copywriters claim to be able to write anything in any voice; they say that they can ghostwrite for anybody in any piece. There is some validity to it, I guess - good writing is about developing a voice, and it’s important to have some conscious control over it. But I do think that writers [...]

0 comments Read the full article →

Presentation

26 October 2008 presentation/design

Some say that presentation is everything. As a writer, working on substance more than looks, I disagree; I think that when it comes to startup websites and startup blogs, there’s a lot to be said for content. But I will concede this: I think writing is helped along by presentation. I see that in my [...]

0 comments Read the full article →

It should be Startup, not Start-Up.

3 October 2008 big ideas

I’m gonna try and make a point here, so hang with me for a sec. I believe, even insist, that the word should be spelled startup, NOT start-up. And truthfully, it’s sort a sticky argument to make, mostly because the rules about when to use hyphens between fragments are vague; it’s more a matter of [...]

0 comments Read the full article →

← Previous Entries

Next Entries →