Copywriting: 3 tips for creating an effective FAQ

7 January 2009 FAQ

The Frequently Asked Questions (FAQ) page is the red-hair stepsister of most websites… a place to cram all the information you couldn’t fit anywhere else (and that you want people to stop bothering you about). I’m here to say that if you do treat your FAQ page that way, you’re missing a great opportunity to [...]

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Intense Debate commenting system - FAIL

1 January 2009 FAIL

The headline says a lot. But let me start off by writing this - I like a lot of what Intense Debate is doing… they’re a Boulder company (part of the Techstars incubator program), and as far as I’ve seen, they’re good guys. They’ve gotten some good attention, got acquired by Automattic, and even do [...]

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I Just Rebranded My Blog

30 December 2008 updates

Alright. That should do it for the UPGRADE - I still, as always, have some tinkering to do, and there are still some cool developments in the works… but I guess it’s close enough to talk about some of the changes.
The biggest change, of course, is the URL and the title - I’ve gone from [...]

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UPGRADE

22 December 2008 updates

As you might be able to tell, the site is going through a little bit of an overhaul - an upgrade, if you will. Stick with me for a little while, and I’ll let you all know when things are ace.

update: it’s getting very much closer. exciting.

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You’ve Gotta Know Who You Are

16 December 2008 identity

A competent copywriter can communicate the message (or brand) that lies at the soul of your startup. A good one can work with you to help develop and improve that message. But no copywriter - no matter how great - can develop your message for you. Your message is your identity. We can’t tell you [...]

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