I talk a lot about copywriting (well, duh), and most of the time, I mean it as frontpage copy… what people see when they first get to your site, what they see in the ‘about us’ section, and so on. But I also talk about it as the content that combines to form your brand. For a lot of startups, most of this is on the frontpage. But then again, for a lot of others, it’s not. More and more (especially for startups with a central and visible founder/leader), the brand is being formed elsewhere online, in new media. On blogs, on Qik, on twitter, and on… well…. twitter.
People like AJ Vaynerchuk are doing a good job of covering the basics and the specifics of using social media (and twitter) to build your startup brand, and really, I’m glad, because I don’t want to write about that here. But I will write about it somehow… about how everything you produce - blog posts, tweets, and video scripts included is an opportunity to communicate who you are. An opportunity to do startup writing, and of course (as far as I’m concerned), to do quality startup writing.
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