Do Copy

It’s been my experience that there are two types of people in this world: doers and criticizers. In the startup world, even more so than the real world, there are a bunch more criticizers than doers. You know who I’m talking about – the one’s always there to tell you your idea won’t work, that it’s already been done, and the one I hear a lot (if not directly) – your writing isn’t in the right style. Either it’s not funny enough, or it’s too funny. It’s not snarky and intelligent enough, or it’s elitist and too intellectual. If you gauge your writing by the criticizers, you won’t get anywhere.

So don’t. Self-gauge your work. Do the best job you can do… work to communicate who you really are, and what’s special, cool, or unique about yourself. Put yourself out there, regardless of what the criticizers tell you. Then, if you do that, you’ll have done more than they’re willing to do. You’ll write quality content with some depth (no matter how funny or unfunny), and in the end, you’ll be living the startup lifestyle (instead of trying to keep others from doing it). It’ll work -  You’ll make money, and you’ll be able to sleep at night.

So go…. do. Really.