Most legendary artists are unknown in their own time. Many people regard that as ironic. I regard it as causal.
My point is that good art isn’t designed for an audience; it has inherent value. I believe copy is different - it’s (ultimately) for making money, and ought to be designed for a target audience - but I believe that if you want to write great copy, you can’t lose sight of the original point. To focus too much on audience is to forget about art… to forget about producing great writing that speaks to any reader, no matter their age group or interests.
Advice: speak naturally to humans, about your passion, and about your passion-induced product… and you’ll produce artful copy. It’ll work.
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note: or maybe it won’t work - maybe you’ll die broke, alone and depressed.
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