From the category archives:

links

Lay it on the Line

by brianlburns on 21 May 2008

in links

I don’t get the chance to do it as much as I’d like, but surfing the blogosphere is one of my favorite things to do. Not only because it informs me, but because it inspires me - it shows me not only what other people are doing and thinking, but inspires me to do and think in new ways myself. It makes this blog better, and it makes my work better.

This morning, I got a chance to check in on one website that I’ve been meaning to look at: www.condredge.com. It’s a blog from a cool guy I’ve met over twitter, and over the web. It’s about entrepreneurship, but like any good blog (about anything), it’s more about Condredge’s personal journey through entrepreneurship than anything else.

His most recent post (which I stole the title of for this one), is about something I write about here a lot: getting out there and doing it. He’s saying that entrepreneurship isn’t about waiting around for opportunities, and it isn’t about not doing something because of the possibility for failure. It’s about going out, and making things happen. Going out and doing what feels right to do, even if you don’t know why (or where you’re going). It’s business as faith, and I think there’s a lot to it… both outside and inside the startup world.

But I think there’s a lot to it in the startup writing world too. For me (and for most), it’s not about creating the perfect sentence, or waiting around for it to come. It’s about getting out there and writing. Then re-writing, then re-writing again. It’s about working to get a certain point without knowing beforehand exactly where that point is, or how you’ll get there. That’s how I produce good stuff (and how you can too). It’s an art, but the kind of art you get by welding huge chunks of steel together. Not pretty, but in the end, effective.

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Blogging as Company Narrative (again)

by brianlburns on 5 May 2008

in blogging, links

A couple days ago, I took inspiration from another blogger to write Blogging as Company Narrative, a post about using your blog to tell (and build) your company story. Well, it looks like I’m not the only one. My new twitter friend, Scott Sweeny, just wrote a piece about blog storytelling (as inspired by another blogger): check it out.

And really, besides adding to my point about blogs and your company narrative, these string of posts between bloggers serves to highlight the point of my next post (coming in the next day or two) - about blogging and community. I’ll leave you up in the air as to exactly how this fantastic transition comes together, but rest assured… it’s gonna be sweet.

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Blogging as Company Narrative

by brianlburns on 28 April 2008

in blogging, links

A couple days ago, Alan Jones wrote a good piece about company narratives - how startups can define who they are by telling good stories about the timeline and character of the company. I agree with Alan too - the company narrative is a crucial part of startup writing. But I’d like to add something to the post.

I gather Alan is just talking about company narrative in the ‘About Us’ section. But I think sometimes, it develops best in your blog. Sure, you should probably have a story somewhere on the frontpage (it’s likely the first thing people will look at), but your blog is the place to really bring it to life. Post funny pictures as you take them; post funny stories as they happen; post why you’re doing what you’re doing as you figure it out; and post retrospectives as you go. Pretty soon, you’ll have accumulated a depthful and dynamic company narrative. One that people can consume all at once by cruising your archives, or even better, one that regular readers develop as you and your story evolve.

That’s the type of company narrative that not only communicates who you are, but engages customers day after day, and brings them back for more again and again. That’s a good narrative, and that’s a good blog.

Now… is your blog telling a story?

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