@gruen wrote another noteworthy post over at blog.michaelgruen.com, this one about bloggers writing the same stuff over and over again… about how we’re not creating any original content anymore. It’s good stuff, but the best part of the whole thing came when @megfowler quickly replied: “EVERYONE writes about how no one’s blogging unique content anymore!”
Why (besides relaying this interaction) do I bring it up here? Well, first, I thought it would be funny to link to it, to prove his point (that I’m just recycling other people’s content). And second, to contest the point. The blogosphere is about new ideas, and I try to produce good ones on a near-daily basis here. But it’s also about community. About trackbacking, twittering, and talking… about bloggers and readers connecting around a common interest. It’s not original content sure, but that’s the idea. It’s human engagement.
Community, not isolated people talking, is what makes a blog interesting.
Just as much (for StartupWriting purposes), community (not just founders talking), is what makes copy interesting.
{ 3 comments }




