I had a good time writing Blogging as Company Narrative the other day… figured I’d write a couple more on blogging over the next week or so. So keep an eye out!
Today, it’s blogging as entertainment. What I mean is that a good startup blog will bring people in to your site, and it will bring in people that want to be there. People that like your culture, your style, your pictures, your whatever. People that not only want to visit when they need your service, or when they want to use your app, but people who want to see what’s up in your company on a day-to-day basis. The best part, of course, is that they come for the fun of it, and they stay for the business. Eventually, they’ll click on to your frontpage, and check out what you have to offer. Even better, they’ll click through with a developed notion of your brand. So in the end, the blog not only brings new people to your site, but it prepares them for what they see (and prepares them to like it).
Really, that’s why I talk so much about producing quality stuff. If you want your blog to work for you like that - you want people to click through from your blog and you want them to be exposed to your brand before they do - you better make sure it’s the right brand-impression. I’ll bet you can get people to your blog and to your site with shock-and-awe ‘buzz’ tactics, but if that’s not the type of impression you want to make, and that’s not the brand you’d like to communicate, the people will do you no good when they get there.
So, go write a blog, promote it, and get people to see your stuff. But please, write a good one.
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