From the monthly archives:

December 2008

I Just Rebranded My Blog

by brianlburns on 30 December 2008

in updates

Alright. That should do it for the UPGRADE - I still, as always, have some tinkering to do, and there are still some cool developments in the works… but I guess it’s close enough to talk about some of the changes.

The biggest change, of course, is the URL and the title - I’ve gone from StartupWriting.com to BrianLBurns.com. The idea, at least when I first started writing fulltime, and first started authoring this blog, was to build a brand around StartupWriting. I have, at least to a certain extent. But really, I’m operating under my personal brand much more than anything these days. And on top of that, even though I still love startups (and it’s still an important part of this blog), my copywriting is no longer exclusive to them. I figured I wanted a little more professional flexibility, and thus, I figured it was time for a name change.

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Plus, the name change not only gives me professional flexibility, but it gives me more flexibility with the content of the blog. I’m no longer bound to focus just on writing (though that will remain a focus). I can write more universally about what interests me (and what might interest you). I think my new About page speaks well to that. And while you’re at it, check out the new Creds and Links pages, because I’m pretty psyched about those.

Everything else new you see is just design tweaks - I took the name-rebranding opporunity to also freshen up the look, and try to bring it up to date with the evolution of my business. Please, if you see something that I missed, or you just see something that could be improved, let me know - either here in the comments, or through the Contact page.

Of course, if you don’t have anything wrong to point out… you can just let me know how much it ROCKS!

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UPGRADE

by brianlburns on 22 December 2008

in updates

As you might be able to tell, the site is going through a little bit of an overhaul - an upgrade, if you will. Stick with me for a little while, and I’ll let you all know when things are ace.

update: it’s getting very much closer. exciting.

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You’ve Gotta Know Who You Are

by brianlburns on 16 December 2008

in identity, voice

A competent copywriter can communicate the message (or brand) that lies at the soul of your startup. A good one can work with you to help develop and improve that message. But no copywriter - no matter how great - can develop your message for you. Your message is your identity. We can’t tell you [...]

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Art Has No Audience

by brianlburns on 10 December 2008

in art, great writing, snark

Most legendary artists are unknown in their own time. Many people regard that as ironic. I regard it as causal.
My point is that good art isn’t designed for an audience; it has inherent value. I believe copy is different - it’s (ultimately) for making money, and ought to be designed for a target audience - [...]

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Imperfection

by brianlburns on 4 December 2008

in imperfection

Those who know me, or are regular readers, know that I see the world in shades of grey; as far as I’m concerned, in writing or outside of it, there is no back and white. That’s why, even after I talked about perfection for 4 posts, I’m talking about imperfection in the next one. It [...]

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