Copywriting is about putting ideas onto the page. In writing, as in speaking, you need to put these ideas down authoritatively. You need to know what you’re saying, and you need to say it. That may take work, and it definitely takes revisions. But in the end, you need to do it if you want to write good stuff (and trust me, you do).
I guess that sounds simple enough… and it is in a vacuum. But as you know, startups (and startup writing) don’t occur in a vacuum. There’s attention, rumors, and of course, there’s criticism. Lots of it. The business world and the startup world are full of criticizers - people who are in first in line to declare ‘FAIL‘ and who are first in line to tell you how little you know (and how much you suck).
No matter if you’re one of these people, or if you’re good at dealing with criticism, these things can ding you… they can get you down. The criticizers (no matter how dumb) can make you doubt your ideas, and thus, make it harder to write good idea-based copy.
The solution? Keep working. Keep focused on producing quality-content, not on how stupid people receive it. In the end, you’ll have good copy, a better shot at a successful company, and a better shot at the last laugh.
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