I’ve done some work on the blog in the past few days… mostly in re-doing the pages up top. Check out my new About Me page, or my new Services page. Yep. You definitely should check out the Services page.
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From the monthly archives:
June 2008
My favorite comedian died yesterday… gone from a heart attack. However, like almost all people these days, he’s still around on the web. Namely, on YouTube. Here’s some of his his best:
But this post is about more than the video (though that’s good); It’s about Carlin’s writing. I really think he was one of the [...]
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Bad copy pulls punches, and sneaks around the point. It tries to sell people without telling them - tires to sell by trickery. And really… it just comes across as weak. On the contrary though, good copy is real, and it’s honest. If it’s sales copy, it asks for sales. If it’s fundraising copy, it [...]
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Good copy gets ideas across. It’s as simple as that… you write to communicate ideas, and people read to consume them. I think novelists get that, I think poets get that, but I think a lot of copywriters miss it. I think they get so caught up in creating ’stuff that sells’ - so caught [...]
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Writer’s have to read. I try to as much as I can, so this past Sunday, I revisited one of my favorite pastimes; spending a lazy weekend afternoon in Barnes + Noble. I took a breeze through the business section (mostly for laughs), and once again, I was struck by what I saw. Either a [...]
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