From the monthly archives:

June 2008

New Stuff

by brianlburns on 30 June 2008

in updates

I’ve done some work on the blog in the past few days… mostly in re-doing the pages up top. Check out my new About Me page, or my new Services page. Yep. You definitely should check out the Services page.

{ 0 comments }

Remembering George Carlin

by brianlburns on 24 June 2008

in homages

My favorite comedian died yesterday… gone from a heart attack. However, like almost all people these days, he’s still around on the web. Namely, on YouTube. Here’s some of his his best:

But this post is about more than the video (though that’s good); It’s about Carlin’s writing. I really think he was one of the [...]

{ 1 comment }

Reality

by brianlburns on 20 June 2008

in bad writing

Bad copy pulls punches, and sneaks around the point. It tries to sell people without telling them - tires to sell by trickery. And really… it just comes across as weak. On the contrary though, good copy is real, and it’s honest. If it’s sales copy, it asks for sales. If it’s fundraising copy, it [...]

{ 7 comments }

Ideas

by brianlburns on 17 June 2008

in great writing

Good copy gets ideas across. It’s as simple as that… you write to communicate ideas, and people read to consume them. I think novelists get that, I think poets get that, but I think a lot of copywriters miss it. I think they get so caught up in creating ’stuff that sells’ - so caught [...]

{ 1 comment }

Respect Your Reader

by brianlburns on 10 June 2008

in bad writing

Writer’s have to read. I try to as much as I can, so this past Sunday, I revisited one of my favorite pastimes; spending a lazy weekend afternoon in Barnes + Noble. I took a breeze through the business section (mostly for laughs), and once again, I was struck by what I saw. Either a [...]

{ 5 comments }