I talk a lot about copywriting (well, duh), and most of the time, I mean it as frontpage copy… what people see when they first get to your site, what they see in the ‘about us’ section, and so on. But I also talk about it as the content that combines to form your brand. For a lot of startups, most of this is on the frontpage. But then again, for a lot of others, it’s not. More and more (especially for startups with a central and visible founder/leader), the brand is being formed elsewhere online, in new media. On blogs, on Qik, on twitter, and on… well…. twitter.
People like AJ Vaynerchuk are doing a good job of covering the basics and the specifics of using social media (and twitter) to build your startup brand, and really, I’m glad, because I don’t want to write about that here. But I will write about it somehow… about how everything you produce - blog posts, tweets, and video scripts included is an opportunity to communicate who you are. An opportunity to do startup writing, and of course (as far as I’m concerned), to do quality startup writing.
I don’t think I ever got anything better than a B+ in an english or writing class - all of my former teachers would probably swallow their pocket protectors if they heard I’m writing for a living. And tell you the truth, I have a hard time believing it sometimes. Fact is, I’m not making [...]
by brianlburns on 15 April 2008
in attitude
It’s been my experience that there are two types of people in this world: doers and criticizers. In the startup world, even more so than the real world, there are a bunch more criticizers than doers. You know who I’m talking about – the one’s always there to tell you your idea won’t work, that [...]
by brianlburns on 15 April 2008
in pics
365 media is a cool idea - do one thing every day (with variations), and put it up for others to see. It’s not just regular media, like a single picture or a single video… it builds upon itself as time goes one, and as a result, has more of a story and more depth. [...]
This morning, Seth Godin wrote a good piece on unintentional blogging income. The idea is that most successful bloggers start out for fun, and for the thrill of having good content read. Money only comes later (and as an afterthought). It’s good stuff, and brings up an important point for me here. Namely, that writing [...]
